Shares of Build-A-Bear Workshop skyrocketed Tuesday after the company increased its 2019 full-year forecast and revealed that it would be releasing a Baby Yoda plush in the coming months.
The company also revealed it would soon be selling a Baby Yoda plush.
The Child, popularly known as "Baby Yoda," is a character in the new Disney+ series, "The Mandalorian"Build-A-Bear Workshop "We are pleased to have seen a positive shift in sales trend as the fourth quarter progressed leading into the peak holiday period and sales have continued to grow post-holiday with stronger gift card redemption levels and positive consumer response to our newest merchandise offerings leading us to increase our guidance for the year," Sharon Price John, Build-A-Bear's CEO, said in a statement.
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