It's part of the brand's long-term plan to be more than just a carmaker.
“We did not just create a new look and feel. We analyzed where we came from, the historical connection we intensively referenced when re-installing the brand and the Veyron in the 2000s,” said Hendrik Malinowski, the company’s managing director for sales and marketing, in a statement. “We evaluated how the Chiron changed Bugatti’s positioning and brand appeal, [and] how the world changed during the last ten years.
The French brand’s new corporate identity is meant to take the brand into a new era with projects outside the realm of cars. In addition to the logo, Bugatti will also deploy its signature color, Bugatti Blue, for similar purposes. The company partnered with consultancy group Interbrand to install the new logo.
“Bugatti’s new corporate identity and corporate design encapsulate the iconic heritage of the brand, giving room to its unique elements, such as the ‘EB’ logo, while at the same time opening the brand for an entirely new world of luxury experiences,” says Head of Strategy at Interbrand, Linda Marquardt, in a statement. “This is a special moment for a brand that once again defines a league of its own.”, Bugatti has announced that it will soon turn its attention to the electric future.
“It is absolutely clear that the Bugatti quality and what the brand stands for needs to remain. In fact, it needs to be expanded,” said Mate Rimac, Bugatti’s new CEO, in a video about its earlier this year. “The origin must remain, and it is the full commitment of Bugatti Rimac and myself—this is not negotiable. The craftsmanship of Bugatti will definitely continue, and we even plan to improve it.”
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Breitling taps NFL player as new brand ambassadorSwiss watchmaker Breitling has unveiled professional American football player Trevor Lawrence as its newest brand ambassador.
Read more »
We Tried Halsey's New Affordable Makeup BrandR29's beauty editors tested out Halsey's new makeup brand, af94, available only at Walmart.
Read more »
Fact or Fiction: Photo shows new emo version of Wendy's logo?An image getting some buzz claims to show a new emo version of the Wendy's logo in which the iconic redhead has flattened bangs and a shaggy haircut.
Read more »
Louis Vuitton Honors Its Origins With a New Trunk Inspired by the Chinese Game of MahjongThe French luxury brand pays tribute to its history with a new collectible trunk.
Read more »
Coca-Cola announces Sprite to retire green bottle, introduce new logoSprite will no longer use its recognizable green bottle, with Coca-Cola announcing its brands will switch to clear plastic that is better for recycling into new bottles.
Read more »
Astros drop second in a row at OaklandChad Pinder hits grand slam off Luis Garcia to give A's the victory
Read more »