Bud Light lost its crown as America's 'King of Beers' — but it was going to happen even without the conservative boycott
last month, a closer look at the market data for each beer shows that Modelo has been coming for Bud Light's crown for a while.Maloney wrote, citing long-term market share data
."But before the boycott began this spring, a reshuffling of US beer rankings appeared to be at least a year away." Certainly, the recent attention sped up the shift, but the longer-term erosion of Bud Light's dominance is more indicative of changing demographics than anything., liquor and spirits overtook beer in 2022 as the dominant alcohol in the US by market share.
"Everybody kinda figured Bud Light was getting hit by that boycott, so it fell out of No. 1," Hough said, later adding:"The Hispanic drinking-age population in the US has been growing much faster than the non-Hispanic one, and there has been a trend toward premiumization of beer. Modelo is the corporate, premium cousin to Corona."suggests that the impacts of product boycotts and"buycotts" can be short-lived, often lasting just weeks.
Even if Bud Light eventually recovers some of its market share, the long-term trends already eating into its dominance mean it will be hard for the brand to reclaim the crown from Modelo. Even without the boycott, there was always going to be a new king of beers in the US; the coronation may just have come a few months earlier.Subscribe to push notificationsNOW WATCH: Samuel Adams spearheaded the craft beer craze that's now a $26 billion industry in America.
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