Sales of Coors Light and Miller Lite have risen as Bud Light's have tanked following backlash over a partnership with transgender influencer Dylan Mulvaney.
have taken a leave of absence. In an April 14 statement, Brendan Whitworth, the brewery's CEO, said:"We never intended to be part of a discussion that divides people.
"This means our Bud Light boycott is the most successful in history," wrote Benny Johnson, a political columnist and Turning Point U.S.A. official. He added:"We are winning this one. It's a great feeling. They will write about this in marketing textbooks in decades to come." "Sheer brutality," tweeted Mike Cernovich, a right-wing commentator."Conservatives finally pull off a massively successful boycott. I've never seen it happen and didn't think it would work."While many have linked the recent drop in sales to the backlash over Bud Light's partnership with Mulvaney, there may be other contributing factors.
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