After two decades on top, Anheuser-Busch’s Bud Light has slipped to second place behind...
Modelo Especial, which is brewed by Constellation Brands, became the top-selling beer in the United States in the month of May, overtaking Bud Light, which is brewed by Anheuser-Busch.After two decades as America’s best-selling beer, Anheuser-Busch’s Bud Light has slipped to second place behind Modelo Especial, whose U.S. division is owned by Constellation Brands. Modelo is brewed near Mexico City.
In the month ending June 3, Modelo controlled 8.4 percent of U.S. grocery, convenience, and liquor store sales, while Bud Light fell to 7.3 percent, according to data analyzed by Bump Williams Consulting.Rep. Dan Crenshaw failed in his boycott attempt of Bud Light by posting a video of his fridge full of Karbach
Bud Light’s drop comes after two months of controversy resulting from social media promotion of the brand by transgender influencer Dylan Mulvaney, which resulted in a boycott by critics. Sales of Bud Light declined steadily in weeks after Mulvaney posted a promotion for a Bud Light contest on her Instagram account including a Bud Light tallboy can with her likeness. The post quickly sparked calls to boycott the beer; the LGBTQ+ community, meanwhile, was angered by Bud Light’s response to the controversy.
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