On a mission to help reduce net carbon emissions, the brand gave one of its most popular shoes an eco-conscious makeover.
Improved, roomier fit in the forefootAccording to Brooks, 150 million people run worldwide. That means a lot of shoes contributing to climate change through the manufacturing process, shipping, and waste.
Brooks has laid out a plan for net zero carbon emissions by 2040, using recycled materials and carbon offsets. Its first carbon-neutral shoe is the best-selling Ghost, which was reconstructed with recycled, bio-based materials. From the dyeing process to the tongue’s recycled-mesh material, the Ghost has undergone a climate-conscious makeover. Here’s how it breaks down.
Heel and midfoot strikers described the cushioning as not too soft, yet appreciated how fresh their legs felt as they ran high mileage on hard surfaces. Brooks also improved the fit of the Ghost, a welcome update, since the 13 ran a little short. “The upper mesh material is really awesome,” said a tester. “It stretches but doesn’t feel sloppy inside.”The Ghost is a promising first step toward another of Brooks’s goals: to produce zero footwear manufacturing waste, which it aims to reach by 2025.
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