Life is good for Bronny James, who secured a Nike NIL deal and another one with Beats by Dre. Check out the headphones commercial with his dad, LeBron.
It is just 14 years after LeBron James joined Beats by Dre as the corporation's first ambassador. Now, the younger James has followed in his father's footsteps and joined forces with the popular headphone brand. Bronny is also the first high school athlete to sign with Beats.
To promote the Beats deal, the father-and-son duo starred in a commercial that featured the two participating in a “King of the Court” style moment in their backyard. Lebron is seen listening to his favorite classical music, while Bronny decides to listen to hip-hop.
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