British Indie Label Rabbit Does Fairycore With Flair

Sophie Spratley’s fanciful Rabbit line is unashamedly pretty.

There’s a once-upon-a-time aspect to Sophie Spratley’s designs for Rabbit that extends to the brand’s backstory. Around the time the English designer graduated from Kingston School of Art in 2021 she made contact through Instagram with a singer named Damsel, who asked to borrow some dresses for a photoshoot. “I lent them to her,” Spratley relates, “and then she said, ‘I’m going to Dover Street Market for this party, do you want to come with me?’ We both wore my dresses.

Her spring collection is called ‘Lovesick’ and the Bristol-based designer presented it London at the George Tavern, an independent music venue, with performances by comedian Mikey Bligh-Smith, and several musical acts including Clara Mann, Qazi & Qazi, Kipp Boucher, and The New Eves, on a catwalk that snaked in and out of the building. It was, Spratley wrote on Instagram, an “alternative punk folk girlies fashion show.

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