The hashtag BoycottCostaCoffee has garnered immense traction on social media, with supporters claiming the Coca-Cola subsidiary is promoting “mutilation.”
Costa Coffee is the United Kingdom’s largest coffee chain and the world’s second largest coffee chain after Starbucks.Emi Tuyetnhi Tran
Anti-LGBTQ social media users are threatening to boycott the world’s second-largest coffee chain after a photo of one of its mobile cafe vans, which bore an illustration of a transgender person, began to circulate online Monday. The hashtag #BoycottCostaCoffee garnered traction after outspoken critics took issue with the illustration, which shows a trans person with scars from a double mastectomy, also known as top surgery. Others tweeted in support of the illustration, saying it brought visibility to trans people. It was not immediately clear when the illustration was first displayed or how many cafe vans it was printed on.
James Esses, co-founder of the anti-trans group Thoughtful Therapists, told NBC News he learned of the cafe van mural when one of his followers sent him a photo of it through X, the platform formerly known as Twitter. Esses posted the photo to his account Monday, writing to Costa Coffee, “Could you kindly explain why you are glorifying irreversible surgery,” among other comments.“I’m particularly concerned with private corporations pushing that narrative in pursuit of profits.
Laurence Fox, who founded the far-right populist Reclaim Party, also tweeted about the illustration Monday, denouncing it and accusing the company of promoting “mutilation,” a term that
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