Very few brands within the hair-care category launch with notions of inclusivity in mind when it comes to hair type and texture. And even fewer do so with an emphasis on natural ingredients.
"I want my friends to find products in my hair-care line that they like, no matter what hair type they have."Author:Andrea JordanPublish date:Jun 26, 2018The hair-care industry can feel oversaturated and overwhelming, at least if you've ever spent a few minutes debating shampoo formulas in the aisle of a Sephora.
My grandmother used to make natural products on her farm. As I was growing up, my mom and I used to make a lot of our own products in the kitchen using natural ingredients that we would source from our local health-food store. It was something that was very much a part of my childhood and family life. In 2010, I lost my mom suddenly, and it opened up my eyes to the fact that life can be short and I really wasn't doing what I loved.
Fast forward six months after the trade show, I received an email from Sephora that they were ready to start focusing on hair care and wanted to bring in Briogeo. It was so different from other hair-care brands they offered at the time. I was actually the first hair-care brand they scouted since Drybar, so we were really different being that we were clean and focused on a diverse hair-care offering. Two weeks after the email from Sephora, I gave my notice at Goldman Sachs.
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