Walmart is rolling out the sleeker look as it attracts higher-income households with lower-priced groceries.
Walmart is bringing a sleeker look to some of its big-box stores, including some near New York City.Walmart is trying to get inflation-weary shoppers to buy higher-margin merchandise, such as makeup and apparel.Walmart has rolled out a new look at five flagship stores, including its big-box store in Teterboro, NJ. The remodeled stores have brighter lighting, mannequins and roomier aisles.
Alvis Washington, Walmart's vice president of marketing, store design, innovation and experience, said it was time to bring the look to other markets after getting positive feedback in Arkansas. In company surveys, he said nearly every shopper said the store's displays and mannequins encouraged them to browse longer.
Those shoppers could become a fresh audience for Walmart's exclusive brands, such as a style and value-oriented activewear brand, Love & Sports, developed with fashion designer, and a kitchen and home decor line called Beautiful, which was developed with Drew Barrymore. It also has an assortment of clothing from national brands, such as Levi Strauss, Wrangler and Reebok.
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