TYRE giant Bridgestone has become the latest Japanese firm to end its Olympics sponsorship, following pullouts by Toyota and Panasonic, saying it want...
giant Bridgestone has become the latest Japanese firm to end its Olympics sponsorship, following pullouts by Toyota and Panasonic, saying it wants to focus on motorsport.
“Still believing in the power of sports, the company will carry that momentum forward” by using tyre products to “drive innovation,“ a statement said. Toyota’s chairman Akio Toyoda has said the Olympic Games were “becoming increasingly political,“ while Panasonic announced their withdrawal citing “management considerations.”
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