Brexit: Asda is first NI supermarket to use 'Not for EU' label

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Brexit: Asda is first NI supermarket to use 'Not for EU' label
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The labelling is a requirement of the Windsor Framework, the revised Brexit deal for Northern Ireland.

It is not officially required until the start of October and is due to be rolled out across the rest of the UK in October 2024.The protocol kept Northern Ireland inside the EU single market for goods, which allowed a free flow of goods across the Irish border.Checks and controls on GB food products entering NI have been some of the biggest practical difficulties.

That means GB traders who are sending food for sale in Northern Ireland should face no routine checks and minimal paperwork.From October, pre-packed items such as meat will have to be labelled in a certain way There has been concern in the retail industry that businesses have not had enough time to prepare for the labelling changes, meaning not all operators will be compliant in October.

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