They hope to do their part to encourage eco-friendliness among young Chinese.
Ms Luona Cai is a partner at Xishi Magic Bag, a start-up that allows consumers to buy and pick up unsold food from blind boxes near the restaurants’ closing time.
“The China market is so big and there are different awareness levels, so it takes time to slowly change mindsets,” said Ms Luona Cai, 31, a partner at Xishi Magic Bag, a start-up that allows consumers to buy and pick up unsold food from blind boxes near the restaurants’ closing time. Associate Professor Majid Ghorbani at the China-Europe International Business School in Shanghai said these start-ups play an important role in encouraging young Chinese to be more environmentally friendly.
The findings of a 2022 report by Beijing-based Generation Z Research Centre – after it polled 3,000 Gen Z individuals aged 12 to 27 from more than 50 countries and regions including China, the United States and Britain – are telling. This was despite young people in China being more aware than their elders of the dangers of climate change, noted the report by the centre set up by English-language newspaper China Daily and top universities such as Peking and Fudan, along with the Chinese Academy of Social Sciences.
For example, China’s Ministry of Industry and Information Technology, together with six other ministries, on Feb 29 released a 19-point plan that aims to make factories greener. Its founders have also gamified the process. Shoppers do not know what they are going to get until they pick up the blind box at the restaurant, close to the eatery’s closing time.Ms Luona Cai said that while customers are drawn to the good deals and the mystery of blind boxes, the start-up also hopes to raise awareness that everyone can help ward off the dangers of climate change by leading a more sustainable lifestyle.
These include the number of “magic bags” they offer daily, how many of them are purchased, as well as the carbon emissions saved by ensuring that wastage is reduced. “At first, I was just sharing articles on GreenGeek about how to be eco-friendly, and helping environmental groups in China to share information about green activities,” Ms Zhang, 22, told ST.
Those who were interested in movies wanted to organise screenings of films such as Interstellar, which is about an uninhabitable Earth after climate change ravages the ecosystem. He challenges himself even further, by making sure that the manufacturing process does not create more waste than necessary.
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