Breakingviews - Sony embraces its inner conglomerate

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Breakingviews - Sony embraces its inner conglomerate
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(Reuters Breakingviews) - Sony is reinventing itself, sort of. The Japanese giant is buying the rest of its financial arm for $3.7 billion, while a new holding company structure clumsily attempts to reposition Sony beyond its electronic roots. At least it's managing the sprawl, even if it that means thumbing its nose at activist Dan Loeb.

Sony Corp's new President and Chief Executive Officer Kenichiro Yoshida attends a news conference on their business plan at the company's headquarters in Tokyo, Japan May 22, 2018. REUTERS/Toru Hanai

Sony’s annual corporate strategy meeting on Tuesday underscored some big changes underway at the 74-year-old company. Borrowing from Facebook’s mission to “bring the world closer together”, boss Kenichiro Yoshida wants to “get closer to people”. The company also announced it will change its name to Sony Group, which will sit atop of and oversee the different business divisions.

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