From Breakingviews - Silly Meta, Roblox isn’t just for kids
that quarterly in-game purchases using its virtual Robux currency grew 17%, to $899 million. The company ended January with 65 million daily active users. Chief Financial Officer Michael Guthrie noted that growth was particularly strong among those older than 17, after telling investors a couple years ago it was targeting anyone from 6 to 60.
Despite spending more than five times as much as Roblox did last year developing a virtual universe, Meta’s Horizon Worlds has fewer than 1 million, according to the Wall Street Journal. Meta is mulling ways to attract younger users, including maybe opening the game up to minors older than 13. It’s becoming clearer, however, that the battle will be on more than one generational front.
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