From Breakingviews - Ryan Reynolds flexes as corporate convert
bought Reynolds-backed Aviation Gin for $610 million in 2020. One more transaction like this, and Reynolds could find that he has a real future outside of the acting biz.
The Mint sale could net Reynolds four times what he earned three years ago when he sold his alcohol firm and was also the world’s second highest-paid actor, according to. For that company, he had some clever marketing maneuvers, like placing the tormented “Peloton wife” in a martini ad shortly after she appeared in a commercial for the exercise firm.
Showing success outside of the lifestyle category – in mobile – is validation for the actor, but a differentiating factor might have been Reynolds’ ownership stake in Mint. Having some skin in the game is more motivating than smiling for a photo. Converting that stake into a lucrative deal, twice, suggests that Reynolds could be more than just a pretty face.
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