From Breakingviews - AMC can build Dreamhouse on Barbenheimer buzz
with a meme-stock hangover, saw its busiest day since 2019 this past Saturday. The company needs cash to survive, and this weekend might add enough fantasy to help it.
AMC has refiled to try again, and in some ways, Barbenheimer helps. The biggest risk to the movie theater business was that it would never return to pre-pandemic levels. Indeed, analysts are estimating that AMC’s revenue comes in at $4.5 billion this year, according to Refinitiv, still almost a fifth below 2019. The weekend provides a glimpse of possibilities to reimagine a return. For example, Barbie-lovers dressed up in pink and posted on social media – effectively free advertising.
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