Breaking away from commission-based fees, Mereka opts for subscription model for its talent marketplace of experts

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Breaking away from commission-based fees, Mereka opts for subscription model for its talent marketplace of experts
Malaysia Latest News,Malaysia Headlines
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Charging monthly fee of US$20 for solo, US$40 for teams Model is expected to remove the need for talent to leave the platform “You are the one delivering the work, you should get paid the full amount for that work,” said Rashvin Pal Singh, group CEO of Mereka, an education technology provider.

Breaking away from commission-based fees, Mereka opts for subscription model for its talent marketplace of expertsCharging monthly fee of US$20 for solo, US$40 for teams“You are the one delivering the work, you should get paid the full amount for that work,” said Rashvin Pal Singh, group CEO of Mereka, an education technology provider.

In tandem with launching the talent platform Mereka has launched an equity crowdfunding campaign on pitchIN with the target of raising RM1.5 million. As of 6 Nov, it has reached RM800,700, mainly from existing investors from its 2018 campaign that raised over RM1.6 million. The funding will address the two main challenges Rashvin faces.

Taking the high moral ground with the subscription model that allows talent to keep all their earnings makes for good headlines but on a practical level it also helps build loyalty and reduces the risk of talent wanting to deal off-platform with clients. With the gig economy in Southeast Asia valued at US$3 billion, said Rashvin, Mereka is targeting to sign-up 50,000 experts on the platform over the next eight years.The unfairness in compensating talent first hit Rashvin at Biji-Biji Initiative where he was co-founder and CEO. Launched with some friends in 2013 Biji-Biji is a social enterprise in Malaysia that focuses on sustainable development through technology and education.

This glaring disparity in compensation led to the establishment of Mereka in 2017 as a subsidiary of Biji-Biji Initiative, targeting corporates to deliver higher value education and coaching.

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