Brands Wanted to Cut Out Stores. Not Anymore.

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Brands Wanted to Cut Out Stores. Not Anymore.
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Why brands that left bricks-and-mortar department stores for dead are living to regret it

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For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.Nike and others are selling through traditional retailers they once shunnedMacy’s said that some of its customers were disappointed to find it didn’t sell Nike apparel and gear in stores.

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