Brand Loyalty Declines For Luxury Car Brands: Tesla Is Notable Exception via insideevs.com
, which found that brand loyalty has been falling across the luxury segment, must be causing some serious concern in corner offices around the world. We’re not talking about Buicks, Opels or Vauxhalls here—some of the auto world’s strongest brands have seen their rates of return buyers decline substantially over the last couple of years. Meanwhile,, the only major automaker that sells only electric vehicles, has logged an increase in brand loyalty.
The pandemic, and the resulting supply chain problems, hit the auto industry like an earthquake followed by a tsunami. Some buyers faced waits of months for their desired models, and many of these may have switched to different brands simply because they had cars in stock. However, this can’t be the whole story.quotes a spokesperson for Mercedes-Benz who claims that “up to now basically worldwide, we had no issues running production.
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