Bozoma Saint John is becoming Netflix's new CMO and exiting Endeavor
"I'm thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being," Saint John said,
. "I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future."Saint John, a former Apple Music marketing exec who has also worked as Uber's chief brand officer,. Endeavor is the parent company of Hollywood talent agency WME. She joined Uber in 2017 as the company dealt with scandals that forced former CEO Travis Kalanick to resign.
"Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone," Netflix content boss Ted Sarandos said, according to Deadline. "As we bring more great stories to our members around the world, she'll define and lead our next exciting phase of creativity and connection with consumers."
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