LOS ANGELES, Aug 9 — The Suicide Squad, the R-rated comic book adaptation directed by James Gunn, underwhelmed in its box office debut, collecting US$26.5 million (RM111.9 million) from 4,002 North American theatres. Those ticket sales were easily enough to lead domestic box office charts despite...
, the R-rated comic book adaptation directed by James Gunn, underwhelmed in its box office debut, collecting US$26.5 million from 4,002 North American theatres. Those ticket sales were easily enough to lead domestic box office charts despite falling short of expectations heading into the weekend.
There were several factors contributing to its less-than-stellar start, including but not limited to growing concern over the Delta variant of Covid-19, the Warner Bros. film’s hybrid release on HBO Max at no extra charge to subscribers, and its R-rating. An opening weekend below US$30 million isn’t surprising, given the ongoing pandemic, but it’s disappointing becauseAt the international box office,added another US$35 million from 70 overseas territories, bringing its global tally to US$72.2 million.serves as a do-over, of sorts, to the 2016 Warner Bros. movie about a group of expendable super-villains on a deadly mission. It brings back Margot Robbie as Harley Quinn, Joel Kinnaman as Col. Rick Flag and Viola Davis as Amanda Waller, but original stars Will Smith and Jared Leto didn’t return for the fresh spin on the DC Comics adaptation.Despite the vastly different reception , the latest take won’t come close to reaching the ticket sales of the original, which kicked off with US$133 million and ended its run with US$746 million globally. Of course, that film didn’t open during a deadly pandemic and wasn’t offered simultaneously on HBO Max.would have a stronger launch because the film has excellent reviews, and its target audience of younger males have been among the most loyal moviegoers during the pandemic., which generated US$16.7 million last December at a time when only 35 per cent of movie theatres had reopened and the idea of a widely available vaccine felt like a far off dream.“Currently, this is an unforgiving market,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “Under normal conditions, a strong marketing campaign can overcome a few drawbacks and generate a good weekend. Under current conditions, that isn’t happening.”dipped 55 per cent in its second weekend with ticket sales totalling US$15.7 million from 4,310 venues. The family friendly film, starring Dwayne Johnson and Emily Blunt, has grossed US$65 million in North America and US$121 million globally.made US$30 million on Disney Plus, but the studio did not provide an update beyond its initial outing.landed in third place with US$4.1 million from 3,138 locations. After three weeks on the big screen, the M. Night Shyamalan movie has pocketed US$38.5 million. The PG-13 film has amassed another US$26 million at the international box office, propelling its global tally to US$65 million. That’s not a bad result since
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