Goose Island wades into NFTs with its Bourbon County collection, making the Chicago brewery the city's first to deal in the digital tokens.
Goose Island Beer Co.’s newest Bourbon County offering will be released Friday, and it’s one of the most striking innovations to date in the brewery’s long history of aging beer in whiskey barrels.) the 30th anniversary of Goose Island’s iconic Bourbon County Stout, the brewery will put more than 2,000 “Barrel House Collection NFTs” on sale Friday that it values at more than $1 million.
NFTs are unique digital assets — digital baseball cards of sorts — that are collected online, stored in digital wallets with the potential to be resold. While the long-term worth of NFTs remains in question, and, breweries have often paired NFTs with tangible benefits that add real-world value. At least two smaller breweries have dabbled with NFTs. Sudwerk Brewing, of Davis, California, touted itself as the “first brewery in the world to create NFTs” last summer when it sold one to promote the release of a fruity smoothie-style hard seltzer called Next F’ing Trend., sold for $300. It came with a case of seltzer, a signed print of the label art and a T-shirt.
The person who bought the NFT is a longtime Denver Beer Co. customer, Berger said, whom “we have seen very regularly for years and years and still do, obviously.”Because the NFT is proprietary, that customer, whom Berger declined to name, can resell the NFT at a potential profit. That would grant the new owner the four beers a day. Denver Beer Co. would also get 10% of the sale price, which is a common way to continue monetizing NFTs for their creators.
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