The slogan, “Stay Alert, Control the Virus”, and the new guidelines announced alongside it have created a sense of confusion
BORIS JOHNSON and his top aide, Dominic Cummings, are masters of the snappy slogan. “Take Back Control” transformed the EU referendum. “Get Brexit Done” garnered Mr Johnson an 80-seat majority in last December’s general election. “Stay at Home” has been observed assiduously by Britons during the seven-week coronavirus lockdown.
The slogan and the new guidelines announced alongside it created a sense not of renewed purpose but of confusion. “I don’t know what ‘stay alert’ means,” said Nicola Sturgeon, the first minister of Scotland, describing it as “vague and imprecise”. Leaders in Wales and Northern Ireland, which under Britain’s system of devolved government are also responsible for their own lockdown policies, also said they’d be sticking with the original slogan.
In truth, the campaign reflects only a slight loosening of the lockdown in England. Most shops, cinemas and restaurants will remain shut, and most public gatherings will remain banned. Employees who cannot work from home are given greater encouragement to turn up. Face coverings will be encouraged. The public will be able to sunbathe and picnic in parks, as well as take exercise, and be allowed to drive to beaches and beauty spots.
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