Bob Group aims to become one of the few African tech companies to reach unicorn status. However, achieving a billion-dollar valuation and sustainable profitability is a challenging task in the online marketplace industry. The presence of established players like Takealot and the upcoming launch of Amazon's South African online marketplace add to the competition.
Let’s face it, the likelihood of you reading this would have been significantly lower if the article title were more straightforward, such as “ Bob Group 2023 year in review”.is on a quest to become one of the few African tech companies to date that has reached the sought-after “unicorn” status.Easy to say but much harder to do.
To justify a valuation of a billion dollars in purely financial terms, one would need to create enough sustainable value to ultimately generate a profit of at least $100 million per year and that is applying a generous earnings multiple of 10.Bob GoOnline marketplaces require significant investment and are notoriously difficult to reach scale and become sustainable. In South Africa at this juncture, one would be remiss not to mention at least two “elephants in the room” namely Naspers-owned Takealot and the imminent launch of Amazon’s South African online marketplac
Bob Group African Tech Unicorn Valuation Profitability Online Marketplace Takealot Amazon South Africa
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