The 'next generation storytelling' division had been a pet project of the former Disney CEO.
He first mentioned it in a Nov.
2021 earnings call, telling analysts that “our efforts to date are merely a prologue to a time when we’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling without boundaries in our own Disney metaverse, and we look forward to creating unparalleled opportunities for consumers to experience everything Disney has to offer across our products and platforms, wherever the consumer may be.
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