Bob Barker, iconic 'The Price Is Right' host dead at 99

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Bob Barker, iconic 'The Price Is Right' host dead at 99
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Spokesman Roger Neal made the announcement, saying Barker died from natural causes at his home in the Hollywood Hills.

LOS ANGELES — A publicist says popular game show host Bob Barker, a household name for a half-century as host of “Truth or Consequences” and “The Price Is Right,” has died at his home in Los Angeles. Barker was 99.Barker retired in June 2007, telling his studio audience:"I thank you, thank you, thank you for inviting me into your home for more than 50 years."

Barker stayed with"Truth or Consequences" for 18 years — including several years in a syndicated version. In all, he taped more than 5,000 shows in his career. He said he was retiring because"I'm just reaching the age where the constant effort to be there and do the show physically is a lot for me. ... Better a year too soon than a year too late." Comedian Drew Carey was chosen to replace him.

"Everyone can identify with prices, even the president of the United States. Viewers at home become involved because they all have an opinion on the bids," Barker once said. His own appeal was clear: Barker played it straight — warm, gracious and witty — refusing to mock the game show format or his contestants.

His career longevity, he said, was the result of being content."I had the opportunity to do this type of show and I discovered I enjoyed it ... People who do something that they thoroughly enjoy and they started doing it when they're very young, I don't think they want to stop." He had a memorable cameo appearance on the big screen in 1996, sparring with Adam Sandler in the movie"Happy Gilmore.""I did `The Price Is Right' for 35 years, and they're asking me how it was to beat up Adam Sandler," Barker later joked.

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