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Pampanga Second District Board Member Mylyn Pineda-Cayabyab's proposition that every Kapampangan should know how to market Pampanga to visitors is not only sensible, but it also holds great importance in promoting the province's cultural and gastronomic heritage. Answering questions of members and officers of the Central Luzon Media Association -Pampanga chapter, Pineda-Cayabyab outlined her current thrusts as a member of Pampanga's legislative board.
According to a report published by the World Food Travel Association, food and beverage expenditures accounted for approximately 25% of all tourist dollars spent. A survey conducted by the United Nations World Tourism Organization even revealed that up to 88% of travelers consider food and beverage experiences as an essential factor when choosing a destination.Given these numbers, there is no doubting the economic impact of culinary tourism.
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