BMW should be scared of Tesla, according to a survey of 5,000 Model 3 owners
. And the Model 3 commands a higher average price than the 3 Series , according to Bloomberg's estimate and data cited from Edmunds.
But BMW still outsells Tesla overall, both in the US and globally, and earns much higher profit margins than the electric-car maker, which has not yet made an annual profit.about Bloomberg's survey, Business Insider's Matthew DeBord cited BMW's healthy profit margins, wide variety of vehicle offerings, and stable US market share as reasons why BMW is not threatened by Tesla.
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