The BMW Neue Klasse EVs will have a head-up display that spans the full width of the windshield to give information to both the driver and front passenger.
Called BMW Panoramic Vision, the elaborate display was unveiled Wednesday during the automaker's annual business conference. It's scheduled to go into production with the Neue Klasse family of EVs launching in 2025.
In what BMW claims is an industry first, the Panoramic Vision display will allow both the driver and passenger to see information, unlike current head-up displays that only show information in the driver's field of view. In a press release, the automaker pitched this as part of a"driver-centric" approach because it allows information not relevant to the driver to be shown to the front-seat passenger instead, while allowing drivers to keep their eyes on the road.
"We are taking our proven 'eyes on the road, hands on the wheel' slogan to a new level," BMW development boss Frank Weber said in a statement. The Panoramic Vision display also features a dark-coated area at the lower edge of the windshield for higher contrast, creating sharper images that will remain visible in different lighting conditions, according to BMW.
The Neue Klasse EVs are named after a family of models from the 1960s that effectively saved BMW and set the template for the next few decades of the automaker's development.
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