A spokesperson for the company said that the company is shifting plans away from paywalls on hardware that's already present in vehicles.
the subscription service, which was first announced in 2020. The scheme would see BMW offering drivers heated seats in exchange for $18 per month, $180 per year, or a big $415 for unlimited access.
to The Verge, BMW did begin selling these subscriptions last summer outside the U.S. and planned to bring the scheme statesidethe decision. Despite this, it would seem that BMW is not completely abandoning its plans for post-purchase monthly subscriptions for drivers.
The car company’s decision raises a lot of questions about what features and luxuries a manufacturer can remotely disable and charge for as well as which partyaccess to heated seats, then they and their competitors are able to pick and choose the most lucrative features to pointlessly
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