Blue Bell releases new limited-edition Monster Cookie Dough flavor

Blue Bell is trying to help ice cream connoisseurs beat the heat with a new flavor — Monster Cookie Dough.

“If you have not heard of a monster cookie, it typically combines many of your favorite ingredients from other cookies like chocolate chips, peanut butter and chocolate-coated candy pieces,” said Blue Bell Marketing Brand Manager Sara Schramm.

“Many monster cookies are rather large because of all the goodies packed in one treat. The dough pieces in our Monster Cookie Dough Ice Cream have the same delicious ingredients you find in the cookie,” Schramm said.

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