Blood service is going digital to improve donor experience

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Blood service is going digital to improve donor experience
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The South African National Blood Service is going digital to improve the donor experience at blood donation sites nationwide. The service says that by going paperless they will better manage blood donations and appeal to the younger generation.

To further ensure donors can give the gift of life at their convenience, during the enhanced donation period, SANBS will extend operating hours until 19:00 at all donation sites on weekdays and weekends. “Digitalising the donation sites will ensure operational efficiencies and streamline SANBS’ administration processes by using modern customer relationship management systems to ensure donors enjoy an optimised experience,” said Siemi Prithvi-Raj, the SANBS executive for transfusion donor services and marketing.

“The introduction of the digital medical questionnaire at donation sites highlights our commitment to not only go paperless across our business but also to continuously innovate and become an organisation whose operational processes are as sophisticated as our medical technology,” said Ravi Reddy, the CEO at SANBS.

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