Blockbuster game development costs are out of control:
have development budgets already exceeding $300 million, and the nextand other future tent-poles are also expected to hit $250 million or higher. Activision is also quoted in this report saying with reference to, that we can’t even lean on one lead studio anymore. Now we need almost 1.5 lead studios for each annual. That kind of bandwidth pressure is forcing us to use outsourcers more and more. I don’t see that changing anytime soon.
One publisher said it spends $164 million on pre-launch development costs and $55 million on marketing Another publisher said budgets range from $80 million to $350 million, with marketing costs of up to $310 million for the biggest gamesA fourth publisher said budgets ranged from $90 million to $180 million with marketing ranging from $50 million to $150 million. Its most expensive game cost $660 million to develop with a marketing budget of $550 million.
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