Jisoo of the K-pop supergroup Blackpink is the face of Dior’s latest handbag campaign.
The new campaign shows Jisoo “in a series of spontaneous, intimate shots,” according to Dior. “The global icon reveals herself, both strong and sensitive, unveiling the multiple facets of a plural, powerful and singular elegance.”
This “plural femininity” is emblematic of the fashion house’s vision under creative director Maria Grazia Chiuri, who has been at Dior since 2016.Jisoo isn’t the Lady 95.22’s only celebrity spokesmodel. Jennifer Lawrence, Anya Taylor-Joy and tennis star Emma Raducanu were also photographed by Lacombe for the campaign.
“Profoundly united by their spirit of independence, they share the message of universal and essential sisterhood,” language from Dior reads. Jisoo was first announced as a global ambassador for Dior in 2019. She’s since fronted advertisements for the label’s makeup, clothing and handbags.
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