Blackpink’s Jennie Kim is teaming up with CalvinKlein to launch a limited-edition capsule collection.
“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” Kim said. “This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do.
Jonathan Bottomley, global chief marketing officer of Calvin Klein, said, “Having worked with Jennie on several campaigns, we know firsthand that she is a cultural powerhouse. Her persona, talent and distinctive style have a major global impact. Our partnership stems from an authentic place — Jennie is a longtime fan of the brand — and we wanted to deepen that relationship by bringing her personal perspective to our products.
Accompanying the capsule is an ad campaign, photographed by Hong Jang Hyun, showing Kim in casual poses. The collection will be available in select Calvin Klein stores and on calvinklein.com globally beginning Wednesday. There will also be select pop-ups throughout Asia. Kim has been closely associated with the fashion industry. She attended the Met Gala on Monday night that paid homage to Karl Lagerfeld. The K-pop star, a Chanel ambassador, wore a vintage white Chanel minidress from the fall 1990 ready-to-wear collection with a scalloped neckline and a black bow belt at the waist that featured the signature Chanel camellia flower in white at the center.
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