With the global phenomenon of K-pop and the immense popularity of K-pop group Blackpink, it was no surprise that Blackpink’s Jennie came in as the top placement for MIV.
Jennie attends “The Idol” Premiere Afterparty at the 76th annual Cannes Film Festival on May 22 in Cannes, France.Jennie wore the brand to the after party for “The Idol,” where she posed on the red carpet alongside her film’s costar Troye Sivan. For the film’s photo call, she wore an Audrey Hepburn-inspired black Chanel dress with white trim and bows. The singer shared a photo of the look on her Instagram on May 25, gathering more than 5.7 million likes..
Jennie was a great aid in Chanel’s overall MIV at the Cannes Film Festival this year. Chanel came in fourth place in brands with the highest MIV, generating $26.2 million. Chopard came in first place generating $37.3 million, Dior came in second place generating $34.8 million and L’Oréal came in third place generating $31.5 million.Tags
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