Many of the Black, queer and transgender users who made Twitter a cultural touchstone are growing weary of the platform, which they say has become increasingly inhospitable to marginalized communities. Instead, they're flocking to Bluesky.
, roughly double the proportion of the U.S. Black population, according to the media measurement company Nielsen. As of last spring, Black Americans were 5% more likely than the general population to have used Twitter in the last 30 days — second only to Asian American users, it said.
The research firm Data.ai said that despite its invitation-only mode, Bluesky has ranked highly in download charts around the globe. Phoenix, who goes by @DigitalBlkHippy on Twitter, said that Twitter has become more of an obligatory part of her social media presence — announcements and professional interactions, for example — since Musk took over and that she finds herself engaging more with community on Bluesky. The hands-on moderation on Bluesky makes her feel safe, she said, and she’s encouraged by the feedback the Bluesky team solicits.
Pariss Chandler, the organizer of Black Tech Twitter and the founder of the recruitment platform Black Tech Pipeline, said diversity, equity and inclusion should be considered early in a platform’s launch. The prominence of marginalized communities in Bluesky’s beta testing is valuable for the developers who are building the app, she said.
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