What is Black Friday exactly and how has it been adopted by the South African market?
Black Friday. We’ve all seen footage of people lining up outside retail stores in America, stampeding into shops and even getting into physical altercations over that last heavily-discounted television.What is Black Friday?
Like America, there has been a trend which has seen Black Friday be limited to a single day, to being extended across the whole of November, coining the term ‘Black November’. It is seen as the start of holiday shopping and is often used as a way for retailers to keep advertising to consumers past November into December and beyond.
“Consumers have gotten savvy around holding tight on big-ticket item purchases until November, when prices drop,” says CEO of Teljoy, Jonathan Hurvitz, “however the discount often doesn’t translate into the kind of savings that the buyer hopes for and with the cost of living rising, it often isn’t practical to purchase expensive, non-essential items, even when discounted”.
Such benefits include free delivery and installation, the option to upgrade, downgrade or cancel, free maintenance and repairs for the life of the subscription, TV licences included on all TVs and risk cover built into the monthly cost.
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