Black Friday crowds return, but discounts are not what they used to be

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Black Friday crowds return, but discounts are not what they used to be
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Despite fewer juicy deals, Black Friday shoppers dutifully opened their wallets, and for the first time ever, online sales fell as crowds returned to stores.

Holiday-hungry consumers spent $8.9 billion online Friday, according to Adobe Analytics. That was a slight drop from $9 billion last year.

On Thanksgiving Day alone, online shoppers spent $5.1 billion before the pumpkin pie was finished, according to Adobe. The figure matched last year’s turkey day tally, but was at the low end of Adobe’s $5.1 billion- $5.9 billion forecast. Nearly 100,000 people headed to the Mall of America in Bloomington, Minnesota as of early Friday afternoon, more than double last year, but a bit shy of 2019’s numbers for the country’s largest mall, The Associated Press reported.But the pandemic likely permanently converted a good portion of the shop-til-you-drop crowd to their keyboards.

The average discount on Thanksgiving Day was 27 percent in the U.S., a decline of 7 percent from last year, according to Salesforce.com. The average discount on Thanksgiving Day was 27 percent in the U.S., a decline of 7 percent from last year, according to Salesforce.com.

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