More stores are celebrating the retail event earlier to help shoppers beat the crowds and bag bargains.
SINGAPORE – Black Friday, the most eagerly anticipated annual retail event, is being celebrated early in Singapore, as well as around the world.
In the US, Black Friday in 2024 has been dubbed “Black November”, as price markdowns started a week earlier at the nation’s biggest retailers such as Walmart, Target, Best Buy, Staples and Amazon, according to recent US newspaper reports.Amazon Singapore announced a 12-day online shopping blitz starting from Nov 21. ST PHOTO: LIM YAOHUI
Also, based on a month-on-month, seasonally adjusted basis, Singapore’s retail sales gained 0.4 per cent, notching total sales of $4 billion. The retailer has also seen an increase in demand for pet-friendly and easy-care fabric sofas, and premium adjustable beds. “Media owners, such as SPH Media with its extensive omnichannel platforms and brands, are well-equipped to help advertisers amplify their messaging and strengthen their positioning with target audiences,” he says.
In August, leading mattress brand Sealy spread its message through a campaign in collaboration with SPH on the importance of a well-designed mattress for sound sleep. For Black Friday, the brand is offering a limited-edition Sealy mattress design that is said to promote deep sleep. The promotion ends on Jan 28, 2025.
“I’ve been scouring deals recently on big-ticket items at several local stores as I found that there are quite a number of pre-Black Friday promotions this year,” says Ms Kavitha, who lives with her mother and grandmother in a second-floor flat in Bedok. Dr Elhajjar also points to tourism, which has bounced back, with visitor numbers finally approaching pre-pandemic levels.
Dr Elhajjar says the trend has stuck around since the pandemic, driven by inflation, economic uncertainty and a more value-focused approach to shopping.
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