Lawmakers are skeptical of TikTok, and some want an outright ban on the Chinese-linked social media app. But history may have clues about the path to more intense regulation.
caused by smoking. That prompted Congress to require warnings about the dangers of cigarettes. By 1969, Congress approved The Public Health Cigarette Smoking Act, which led to the iconic, rectangular block on all cigarette ads in magazines or on packaging:"Warning: The Surgeon General Has Determined that Cigarette Smoking is Dangerous to Your Health." That also led to the eventual ban on cigarette ads on TV and radio.The TikTok Inc. building is seen in Culver City, Calif.
Also in the 1990s, the U.S. Department of Justice reached an agreement with the tobacco industry about billboards promoting cigarettes in sports stadiums. The issue was not just that fans attending a game in person may see the ads. Many of those advertisements were strategically placed around stadiums so TV cameras covering the game would pick them up, beaming them into the living rooms of people watching at home.
TikTok CEO Shou Zi Chew testified before a congressional panel on Thursday regarding security concerns surrounding the Chinese-owned app. But the math could work for other measures to regulate TikTok. Warn consumers about TikTok. It’s possible there could even be litigation about TikTok.The history of cigarettes and legislation might give us a window into the road ahead for TikTok.
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