Biohaven CEO Vlad Coric said the company brought on Khloe Kardashian to promote its migraine treatment to break the stigma around it.
announced Wednesday that it has brought on a member of the Kardashian clan to promote its new migraine therapy.
"This campaign is all about patients and when we were looking for additional patient advocates, Khloe Kardashian really rose to the top because she has been very vocal about how she's struggled with migraines since the sixth grade," Biohaven CEO Vlad Coric told CNBC's"Khloe heard about Nurtec ODT, got samples from her doctor and responded very nicely," said Coric, who touted the drug in a "" interview, "and then was kind enough to agree to work with us...
Migraine is one of the 10 most disabling medical illnesses, according to the World Health Organization. The disease can cause severe headaches, nausea and sensitivity to light and sound. Most migraine patients report not being able to function normally due to an attack. Coric, who has led Biohaven since 2015 and teaches at Yale School of Medicine, said that 85% of migraine patients are women. The disease is most prevalent among adolescents all the way to the age of 50, he said.
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