The singer celebrates the brand's first animal-free purse in the latest campaign.
The announcement of the new iteration comes on Monday, Oct. 30, hitting the two-year mark since dropping its first sporty-inspired kicks made using the animal-free alternative material Demetra. The trademarked material, crafted out of 75% plant-derived raw material sources, was introduced in 2021 on a line of sneakers. Now, the heritage bag marks the second silhouette, but the first handbag from the house to be made out of it.
Gucci’s Demetra Horsebit 1955 bag is made in a new asymmetric design embellished with its classic archival equestrian emblem. Though the official date has not been confirmed, the style is expected to be available in two colorways, including black faux leather and the signature brown monogram “GG” pattern.
Aside from two new images shot by photographer Tyrell Hampton, the accompanying yet-to-be-released campaign video taps the singer for a candid motion piece of her life, especially as a longtime vegan and advocate for animal protection in the fashion space. Included in the clip is Eilish’s song “The luxury Italian house’s new Horsebit 1955 bag is a step toward embedding circularity in future collections.
While we wait for the official campaign video to drop, see more of the new Gucci Horsebit 1955 silhouette below.
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