The annual awards show will kick off on Sunday, Nov. 19.
announced that this year's annual awards show will be a first-of-its-kind collaboration with Spotify Fans First, aiming to bring fans up close and personal. According to a press release, the reimagined show will give fans a fresh award show concept that promises to"entertain fans with hours of music and exclusive content, including winner celebrations, behind-the-scenes moments, and performances created by the world's biggest chart-topping artists.
Celebrities won't be the only ones getting the star treatment that night. The collaboration between Billboard and Spotify will introduce a"golden ticket" given to fans who have consumed the most hours of music over the past year and helped drive their favorite artists to the top spots on the Billboard charts. These golden tickets will earn fans access to attend a once-in-a-lifetime performance curated by their favorite artists, expressly for the BBMAs.
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