The CEO of the Planetary Society and scientist known as 'the Science Guy' will appear (albeit briefly) in home soda-making machine company SodaStream's first Super Bowl spot for several years.
SodaStream worked with Goodby Silverstein & Partners on the ad. The company released an extended, 60-second version of the commercial Thursday. A shorter, 30-second cut will air during the Super Bowl.
"I took one class from this famous guy, Carl Sagan, and we talked about water on Mars during the disco era," Nye said, referring to the famous American astronomer. "I joined the Planetary Society. The Planetary Society has been advocating for missions to look for water on Mars for 40 years. So the theme of the spot is just my"You go to ...
When it comes to the campaign, Nye said SodaStream was already working with the Mars idea, but he did make some suggestions. Some of them involved more inclusive language that reflect the fact that both men and women today are working in space. "Very commonly, people talked about 'manned' space flight. But in the spot, a couple of the astronauts are women. The expression we use nowadays … is 'crewed,'" he said. "The expression we also emphasize is 'humankind.' … It's not just political correctness. It's fact-based.""I'm very excited. It's a freakin' Super Bowl ad," Nye said.
He said he'll celebrate watching the game at his home in Los Angeles with his neighbors over spinach pizza and with chips and a cream-cheese and the onion dip his grandmother used to make.
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