The Oregon Ducks join the Big Ten in 2024. How did the Big Ten do in revenue in 2024 vs. the SEC conference?
Oregon head coach Dan Lanning, center, waits to take the field with his team for their game against Oregon State at Autzen Stadium Friday, Nov. 24, 2023. / Chris Pietsch/The Register-Guard / USA
The Big Ten Conference had nearly $880 million in total revenue compared to the SEC's $853 million in revenue in 2023. The Big Ten's revenue jumped 4 percent from 2022. The Big Ten distributed about $60.5 million to each of its 12 longest-standing schools during its 2023 fiscal year, which is 3 percent higher than 2022.
Those numbers look to grow in 2024, as the College Football Playoff expands from four teams to a 12-team format. Under the new revenue model, the SEC and Big Ten will receive a combined 58 percent of all CFP revenue. This financial arrangement was key to retaining both conferences.earn around $60 million. Oregon's share will increase by $1 million every year of the Big Ten’s seven-year television deal with Fox, CBS and NBC.
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