Social media apps are all starting to look the same. Here are the 4 biggest consequences of that and why creators will only get more rich.
He writes that every social media app is unleashing the same pool of content, and one app will win.The following article was originally published March 30, 2022 onSocial media feeds are melting together. Instead of using separate apps for friends, family, news, culture, and entertainment, you can now see it all on Facebook, YouTube, TikTok, and Instagram. Open any, and you'll likely be watching vertical looping videos, almost assuredly from people you don't follow.
This week, let's look at four key ways the growing homogenization of social media will likely play out:The follow model, for all its faults, lets you build distinct feeds on different apps. You could build a news and culture feed on Twitter, a friends and family feed on Facebook, a celebrity and interest feed on Instagram, and an entertainment feed on YouTube.
"There's a very real possibility that using artificial intelligence — some — or generally one of these companies will walk away with the everything app," Instagram and Artifact founder Kevin Systrom last week."The benefit you get of having a large user base, of having the best artificial intelligence for recommendations, is enormous.
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