There is fear that unbridled free speech could spiral into misinformation and hate speech, leading advertisers to dissociate themselves from Twitter
Advertisers could be reluctant to spend on Twitter if Elon Musk pushes ahead with plans to promote unfettered speech on the social media platform, analysts said, after the world’s richest person clinched a deal to buy the company for $44bn.
Only about a 10th of the size of far larger social media platforms like Meta Platforms’ Facebook, Twitter has been credited with helping spawn the Arab Spring uprising and accused of playing a role in the storming of the US Capitol. Musk, who has amassed more than 80-million followers since joining Twitter in 2009, has himself used the platform to make several announcements, including the one in 2018 about taking Tesla private that landed him in regulatory crosshairs.
Musk has also hinted at a subscription-based business model. But that could move ad spending towards smaller players like Pinterest and Snapchat, analysts at MKM Partners said.
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